Kia Cars

Kia Amanti - Mid-Size Car, Base MSRP $25,855
Kia Borrego - Mid-Size SUV, Base MSRP $26,245
Kia Optima - Mid-Size Car, Base MSRP $16,755
Kia Rio - Compact Car, Base MSRP $11,495
Kia Rio5 - Compact Car, Base MSRP $12,915
Kia Rondo - Mid-Size Car, Base MSRP $16,745
Kia Sedona - Minivan, Base MSRP $21,065
Kia Sorento - Mid-Size SUV, Base MSRP $20,695
Kia Spectra - Compact Car, Base MSRP $13,200
Kia Spectra5 - Compact Car, Base MSRP $16,345
Kia Sportage - Compact SUV, Base MSRP $16,050


The 2008 Optima is a carryover from 2007 with minor changes such as an auxiliary input jack for MP3 players, updated gauges, and new black finish on side mirrors. The Sorento receives a new V6 engine for its Base and LX trims for 2008. The Sedona is largely a carryover from 2007, with minor changes in exterior and interior designs.

Kia offers decent incentives on most of its models — usually $1,000-$2,000 — so it’s usually worth checking if you have a Kia in mind.

Kia has staged its own Hyundai-like sales revival the last few years, although on a more modest scale. Sales have been up a bit so far this year, mainly due to the re-release of the Kia Sportage compact SUV and strong sales of the Kia Sedona. The company is bullish enough on US sales that it is planning to build a $1.2 billion-dollar factory in Georgia. Toyota, Honda and Nissan have all used local plants to diffuse anti-import sentiment and speed delivery. Korean automakers might have an additional incentive; their labor unions are among the most aggressive in the world.

