Scion Cars
Scion is a United States-only division of Toyota Motor Corporation founded in 2003. Scion's goal is to appeal to Generation Y consumers, expected to dwarf the market size of Generation X by 2020. Scion grew from Toyota Project Genesis, a failed effort to bring younger buyers to the Toyota marque in the United States. Scion is Toyota's entry-level brand, slotting below Toyota in their lineup.
Changes in the Scion Cars Line-Up
For 2007, the tC now comes in a new lower-priced and unadorned "spec package," with plain steel wheels and simple paint colors, is intended to appeal to tuners and customizers as something they can upgrade.
2007 Scion’s come with a 36 month / 36,000 mile basic and 60 month / 60,000 mile powertrain warranty.
News on Scion Cars
Scion has been in the news recently for its unique advertising methods. With gutsy television commercials that feature their own products being destroyed and billboard ads that challenge potential buyers to decide whether they like or dislike their cars, Scion has puzzled consumers and marketing specialists alike.
